One big component of your personal brand, is the visual styling and visual appeal you present to the world through a brand photoshoot.
You see them all the time. Gorgeous environments, super cute outfits, hair looking like a TEN, honey and I love it!
Personal brand photoshoots are such a great way to visually tell your audience that you are the REAL deal, also it’s great content.
Planning one seems far more difficult than it is! Here are my tips on how to plan an incredible brand photoshoot without breaking a sweat!
Before jumping into this list, it’s so important to make sure you brand identity is established and clear. If you have yet to do so, or need a refresher, check out my post all about Creating an Impactful Brand Identity.
Location, Location, Location!
Literally my favorite part. Your brand photoshoot location plays such a huge role in the quality of your images.
Now, you either find a location that is free to use or you can spend a small amount of money to secure a location that speaks to you and your brand. Let’s talk a bit about both…
If you are wanting to take some photos in a coffee shop or in a location that has a lot of visual appeal outside (What’s up, Los Angeles) then by all means, make it work! If you are using an establishment or business location, always buy something, speak to the manager and let them know your intentions, and get their approval!
Please don’t assume you can just take photos at a business as you wish, especially for commercial use.
Most places are super cool about it, but respect them first by making sure!
If you are using a space that is outdoors, always check how the lighting is hitting, ie. if there are weird shadows, if people are around, etc.
My photographer recently put me on to Peerspace.com & Giggster.com and I literally spent hours checking out all the different studios and homes for rent. These sites are a goldmine and perfect for getting multiple looks and a variety of shots in one location.
What I like about having a rentable space, is that if the space is large enough with multiple areas for use, you don’t have to drive around. You can change your outfit, change your hair, bring some different props and get a completely different look that is still cohesive to your brand in one go.
There are so many options that match so many different vibes it’s amazing and no, this is not sponsored!
Hire a Professional Photographer
I know we all have access to cameras and our phones and could take some quality images ourselves or with friends, but hiring a professional is what takes your brand photoshoot from good to great.
You are putting in a lot of effort, time, and maybe even some money to get this photoshoot to be perfect, the person behind the camera needs to be perfect as well.
It’s pretty self-explanatory why it’s important to hire a professional, but to run through it quickly, here is why:
- The shoot will go quicker
- They know what to look for
- They will make sure you look good
- They will help make sure you have tons of variety
- They will edit the photos properly
- The photos will be high-res and website ready
- They have the skillset to make sure the lighting is topnotch
- Their equipment will produce better results
It’s important to have 2-3 looks for your brand photoshoot so you have tons to work with. Honestly have 5 looks, who cares! The more the merrier depending on how much time you have.
If you are known for a specific look then utilize that. Don’t stray away from what people recognize you for. For instance, I always wear big glasses. I’m known for that, so I wouldn’t go and wear contact for my photoshoot when you only ever see me with glasses on.
When it comes to your outfits it’s important to think about what will photograph well, but also what you can “play” with. I love bringing layers and accessories that you can play with. This will add some interest to your photos but also add some dimension.
In addition, I like to think of my outfits in categories that mesh well with my brand words. If your brand is monochromatic with darker tones and a brand word is “edgy”, you probably wouldn’t want to wear a neon floral dress with ruffles and a large sun hat. You get the point.
Most importantly, wear what you are confident in! If you feel uncomfortable in any way, it will show 100%. Wear what makes you feel powerful and confident so you can focus on letting that beautiful personality shine through.
Another thing to consider and absolutely bring to your personal brand photoshoot are props! If you hire a photographer and have a great space to work with, you may as well get lifestyle content shots that match your industry as well. These also play well into your own personal photos, too.
Props to consider bringing:
- Laptop/ iPad
- Journals, Planner, Pens
- Coffee mug(s)
- Glasses/Sunglasses + Case
- Tote bag
- Mood boards / Items for a physical mood board
- 3D shapes on Etsy to display
- A Bike
- Letter boards/ Light boxes
- Tools of your trade
Anything that is personal to you and your daily routines are great to include. We want these photos to really drive home who you are, what you do, and your personality.
Be Open to Try New Things
Brand photoshoots can be a bit uncomfortable if you don’t like being photographed ♀️, but that’s why you hired a photographer. Be open to their ideas and suggestions and know that their job is to make sure you are happy with the outcome.
Try different looks, poses, facial expressions, etc. Stay open-minded to their direction.
Also, be sure to get ample options to choose from! Get portrait shots, landscape shots, close-ups, wide frame, etc. The more to choose from, the better your content will span all of your channels (website, Instagram, Facebook, product launches, etc.)
Last but not least, be sure to have fun! Your personality is what sells and it’s important that it comes through!
Have music playing, bring a friend to hype you up, have a dance party, whatever helps put you in a good mood!
Now go have your Vogue moment, babe.